2014科學媒體座談會

2014/07/15 13:55:37
Jointly hosted by the Jackson Hole Science Media Awards and WGBH, the conference is slated for Sept 17-19, at the WGBH Studios in Boston. In addition to provocative panels and keynotes, each day will feature an "Idea Salon" showcasing four new science stories. The 2014 Science Media Awards Gala Celebration is slated for Sept 17 at the New England Aquarium

Session Descriptions

OPENING KEYNOTE: GETTING IT RIGHT
In an age where political agenda and pseudo science are seizing front stage, how can we actually move the dial on public engagement and science literacy? A provocative conversation with three of the world’s most notable scientist communicators discussing what scientists and media should be doing better, together.

IDEA SALONS
When was the last time you ever heard an idea that simply changed your life? How about four of them in an hour? Each day we present a session focused on new discoveries, recent technological innovations and a few game-changing surprises that are re-defining our world!

BLOCKBUSTER SCIENCE
Mega-Projects (with mega-visions and mega-budgets) have made their mark, this year. But, have they made a difference? Is the “blockbuster” approach still viable in our fragmented media landscape? Meet the brains behind four of this year’s blockbusters as they discuss impact, metrics and insights gained.

WHAT EXACTLY IS SCIENCE TV AND WHERE HAS IT GONE?
Why are scientists so angry at media? What are we doing wrong? Is it the story or the storyteller that matter, or do the numbers drive this train…and in any case, where are we actually GOING?

THE BEST & BRIGHTEST OF SHORT FORM SCIENCE
The internet is a top delivery platform for science tech content. But, effective storytelling in a landscape of massive digital noise has its own challenges. With online media the story may be byte-sized but it is never over. Meet the short-form science vertical, perhaps the biggest trend in science media, this year!

PREACHING BEYOND THE CHOIR: COMMUNICATING SCIENCE IN THE AGE OF DENIAL
What is the best way to tell a science story that will get people to actually listen--and not just the people who already agree? This session takes look at what science has to say about the evolving psychology of science communication.

MAKING IT PERSONAL: NEW TECHNOLOGY = NEW STORYTELLING
From Oculus Rift and Augmented Reality to interactive personal media and crowd-sourced science, technology itself has become a significant part of the story in science communication. This session takes a step beyond the screen with a look at what it could mean for more traditional storytellers looking for new partnerships.

CLOSING KEYNOTE: WATCHING THE WATCHERS
Now what? After two days of conversation, what are the core takeaways? You listened. You watched. You schmoozed. What are you taking home with you? Three science journalists/bloggers discuss their take on where we might be going.


More Information:
http://www.jhfestival.org/science-media-awards--symposium.html
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